The Sanad Mohammed bin Salman program is an initiative launched in 2018 under the guidance of Crown Prince Mohammed bin Salman. The program focuses on a range of non-profit social initiatives and aims to develop the Kingdom and support the Saudi society through cooperation with other specialized entities. The program seeks to enhance knowledge and social awareness, empower male and female citizens in various fields, understand the needs of society, and enhance cooperation among Saudi citizens.

The program has many ambitious initiatives such as “Stable Family”, which aims to reach a wide range of beneficiaries, through a variety of products and projects to support a wide range of non-profit civil and social initiatives, in order to enable the sector to support the stability of the Saudi family, and develop community awareness for mothers and children, in addition to workers in their sector in general.

The interest of the “Sanad Mohammed bin Salman” program in launching the initiative comes as a translation of the keenness of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz on the need for effective and institutional empowerment of non-profit social initiatives working in the fields of childhood, motherhood and family stability, in order to build a vibrant and effective society, the nucleus of which is a happy and stable family.