The solid relationship between NCB and the community is manifested in its ongoing efforts to get involved in different social issues and providing support for the community. Since its inception, the bank has been keen on the programs of community service and contributing to the efforts devoted to national development in the social field. These contributions of the bank have been significantly developed over time and 2004 was the real turning point in the institutional work in the field of social responsibility when the bank’s board of directors decided to establish an independent department for serving the community together with developing and carrying out some of the specialized programs in this connection, considering that NCB is the first national bank in the Kingdom in terms of leadership in many relevant fields. In recognition of such leadership, NCB was honored as the first Saudi bank that demonstrates interest in serving the community in several sectors, including those related to health, education, social sectors, etc. Since then, the Department of Social Responsibility has been the driving force for the activities of social support that the bank introduced as an ongoing endeavor to pinpoint the needs of the community and how to properly meet them. This role of the NCB does not emanate from the calculations of profits, but it do emanate from being a vital part of the local community. Awareness and commitment to social responsibilities are the key pillars of the NCB’s strategy. Hence, NCB seeks constantly to enhance its social role and develop the services and programs it offers through establishing successful partnerships with different government and private sectors and with other organizations for social action in the Kingdom on the basis of such genuine belief that the consolidation of all our efforts is the prerequisite for achieving sustainable development of the community.​